Young people have incredible spending power. With approximately 77 million Millennials worldwide, we know that this subgroup is responsible for $1.3 trillion in annual buying power in the U.S., despite only representing 1.4 percent of the population, said Forbes. For this reason, the ‘social network generation’ is thoughtful, powerful influencers. This demographic swims and breathes in digital spaces, and now how… Read more →
Refreshing your company brand is sometimes necessary. Companies can drift out of the spotlight and become obsolete if the brand is not kept current. But companies refreshing their brands must realize that there’s more to it than uploading a new logo or changing the website. Here’s how to maximize the effectiveness of a brand facelift: Enact Company-Wide Changes No… Read more →
With its immeasurable size and plethora of historical spots, it is fair to say one can truly never stop exploring New York City’s many treasures. If you are looking to get away from the main galleries and exhibitions on museum mile around the upper east side, it may be time for you to explore the beauty of what is… Read more →
As every New Yorker living above ground knows, something very interesting occurred underneath the city earlier this year: the long-promised 2nd Avenue subway line, known colloquially as the IND line, finally opened to the public in January. Although the line only consists of three stations as of the completion of Phase 1, it was sorely needed to relieve pressure on… Read more →
In recent years, the boom of diverse Korean restaurants has been expanding throughout the New York City boroughs to reflect the how the cuisine is experimenting new styles. While BBQ still remains the main attraction for foodies in NYC, restaurants owners and chefs alike have made serious strides to generate a new client base which moves past traditional dishes. There… Read more →