Refreshing your company brand is sometimes necessary. Companies can drift out of the spotlight and become obsolete if the brand is not kept current. But companies refreshing their brands must realize that there’s more to it than uploading a new logo or changing the website. Here’s how to maximize the effectiveness of a brand facelift: Enact Company-Wide Changes No… Read more →
The quickly-shifting landscape of the Internet has been influencing the way that products are marketed and sold for as long as the Web has existed. Here’s what to expect looking forward. Brands become more consumer-centric Companies can be described as employee-, shareholder-, or consumer-centric brands. The first is primarily concerned with the well-being of its employees; the second primarily… Read more →