Entertainment and media are always changing, and with these changes, we notice that many are documenting and tracking the incredible shift in trends. Healthcare, retail, and entertainment are experiencing a digital transformation that’s altering the way we communicate, connect, and consume product-enabled technology. Forbes reports, we binge watch, but we also binge buy and quickly make health decisions thanks to available… Read more →
Young people have incredible spending power. With approximately 77 million Millennials worldwide, we know that this subgroup is responsible for $1.3 trillion in annual buying power in the U.S., despite only representing 1.4 percent of the population, said Forbes. For this reason, the ‘social network generation’ is thoughtful, powerful influencers. This demographic swims and breathes in digital spaces, and now how… Read more →
More than a decade after its launch, Youtube seems to finally have encountered a formidable competitor in the form of Facebook. The social media behemoth has announced that is going to start sharing advertising revenue with video creators such as Fox Sports, the NBA, and even Funny or die. This marks the first time Facebook has introduced an initiative such… Read more →
Apple, with the release of this year’s Millward Brown Most Valuable Brands list,has usurped the position of most valuable brand from Google. The value of Apple’s brand rose by a remarkable 66% to nearly a quarter of a billion dollars. During the last year, Google’s value increased by a steady 9%. The rankings are determined from a number of factors… Read more →
Terry Koh from Venture Beat shared his take on the trends of mobile advertising for 2015, and the years to come. Koh notes that mobile devices actually outnumber people, and levels of web traffic from mobile devices is higher than that of desktops. The growth in the mobile space over the last decade has been astronomical, and will likely continue… Read more →