The quickly-shifting landscape of the Internet has been influencing the way that products are marketed and sold for as long as the Web has existed. Here’s what to expect looking forward. Brands become more consumer-centric Companies can be described as employee-, shareholder-, or consumer-centric brands. The first is primarily concerned with the well-being of its employees; the second primarily… Read more →
Tag: Digital
Venture Beat Outlines 2015 Trends in Mobile Advertising
Terry Koh from Venture Beat shared his take on the trends of mobile advertising for 2015, and the years to come. Koh notes that mobile devices actually outnumber people, and levels of web traffic from mobile devices is higher than that of desktops. The growth in the mobile space over the last decade has been astronomical, and will likely continue… Read more →