Entertainment and media are always changing, and with these changes, we notice that many are documenting and tracking the incredible shift in trends. Healthcare, retail, and entertainment are experiencing a digital transformation that’s altering the way we communicate, connect, and consume product-enabled technology. Forbes reports, we binge watch, but we also binge buy and quickly make health decisions thanks to available… Read more →
Young people have incredible spending power. With approximately 77 million Millennials worldwide, we know that this subgroup is responsible for $1.3 trillion in annual buying power in the U.S., despite only representing 1.4 percent of the population, said Forbes. For this reason, the ‘social network generation’ is thoughtful, powerful influencers. This demographic swims and breathes in digital spaces, and now how… Read more →
Refreshing your company brand is sometimes necessary. Companies can drift out of the spotlight and become obsolete if the brand is not kept current. But companies refreshing their brands must realize that there’s more to it than uploading a new logo or changing the website. Here’s how to maximize the effectiveness of a brand facelift: Enact Company-Wide Changes No… Read more →
The quickly-shifting landscape of the Internet has been influencing the way that products are marketed and sold for as long as the Web has existed. Here’s what to expect looking forward. Brands become more consumer-centric Companies can be described as employee-, shareholder-, or consumer-centric brands. The first is primarily concerned with the well-being of its employees; the second primarily… Read more →
Apple, with the release of this year’s Millward Brown Most Valuable Brands list,has usurped the position of most valuable brand from Google. The value of Apple’s brand rose by a remarkable 66% to nearly a quarter of a billion dollars. During the last year, Google’s value increased by a steady 9%. The rankings are determined from a number of factors… Read more →