John Partilla, marketing

4 Shifts In The Dynamic World of Marketing

Entertainment and media are always changing, and with these changes, we notice that many are documenting and tracking the incredible shift in trends. Healthcare, retail, and entertainment are experiencing a digital transformation that’s altering the way we communicate, connect, and consume product-enabled technology. Forbes reports, we binge watch, but we also binge buy and quickly make health decisions thanks to available… Read more →

John Partilla, marketing

Spending Power & Millennial-Focused Marketing

Young people have incredible spending power. With approximately 77 million Millennials worldwide, we know that this subgroup is responsible for $1.3 trillion in annual buying power in the U.S., despite only representing 1.4 percent of the population, said Forbes. For this reason, the ‘social network generation’ is thoughtful, powerful influencers. This demographic swims and breathes in digital spaces, and now how… Read more →

3 Crucial Tips To Undergo A Brand Facelift And Market To The Masses | John Partilla

3 Crucial Tips to Undergo a Brand Facelift and Market to the Masses

Refreshing your company brand is sometimes necessary. Companies can drift out of the spotlight and become obsolete if the brand is not kept current. But companies refreshing their brands must realize that there’s more to it than uploading a new logo or changing the website. Here’s how to maximize the effectiveness of a brand facelift:   Enact Company-Wide Changes No… Read more →

10 Trends That Will Transform Digital Marketing

The quickly-shifting landscape of the Internet has been influencing the way that products are marketed and sold for as long as the Web has existed. Here’s what to expect looking forward.   Brands become more consumer-centric Companies can be described as employee-, shareholder-, or consumer-centric brands. The first is primarily concerned with the well-being of its employees; the second primarily… Read more →

NY & NJ: Filipino Restaurant Week 2017

  May 15th to 22nd marks the third anniversary of Filipino Restaurant Week, which will serve incredible three-course prix fixe lunch and dinner, with an average price of $20. Food items on the menu range from informal street dishes to family favorites, and there is no doubt that you won’t find a meal that you will absolutely love. Dishes on… Read more →

The Best of NYC Restaurant Week 2017

Over 380 eateries are participating in NYC Restaurant Week It started on January 30 and runs through February 10, so you need to hurry to take advantage of these fabulous specials where lunches are just $29 and dinners are just $49.   Lafayette Set right in the middle of the NoHo neighborhood, Lafayette is offering their delicious rotisserie chicken fixed… Read more →

NYC Culture: The 2nd Avenue Subway

As every New Yorker living above ground knows, something very interesting occurred underneath the city earlier this year: the long-promised 2nd Avenue subway line, known colloquially as the IND line, finally opened to the public in January. Although the line only consists of three stations as of the completion of Phase 1, it was sorely needed to relieve pressure on… Read more →

5 NYC Restaurants That Make You Feel Like You’re Elsewhere

New York City is famous for its gorgeous skyline, fabulous nightlife and amazing cuisine, shopping, and museum experiences. Locals and visitors are awed and inspired by all the city has to offer. Even though the city provides one of the greatest atmospheres in the world, everyone enjoys a little time away from the hustle and bustle. Luckily, the Big Apple… Read more →

Top 5 Thai Restaurants in NYC

New York City is the biggest (and probably the greatest) place to set foot if you’re looking to try the exquisite flavors of the world. From delicious street food, luscious bakeries, and world-class fine dining, New York City has thousands of places to eat for tourists and locals, especially when your stomach is craving to appreciate something culturally authentic. Thai… Read more →