Category: Adveritsing

John Partilla, marketing

4 Shifts In The Dynamic World of Marketing

Entertainment and media are always changing, and with these changes, we notice that many are documenting and tracking the incredible shift in trends. Healthcare, retail, and entertainment are experiencing a digital transformation that’s altering the way we communicate, connect, and consume product-enabled technology. Forbes reports, we binge watch, but we also binge buy and quickly make health decisions thanks to available… Read more →

John Partilla, marketing

Spending Power & Millennial-Focused Marketing

Young people have incredible spending power. With approximately 77 million Millennials worldwide, we know that this subgroup is responsible for $1.3 trillion in annual buying power in the U.S., despite only representing 1.4 percent of the population, said Forbes. For this reason, the ‘social network generation’ is thoughtful, powerful influencers. This demographic swims and breathes in digital spaces, and now how… Read more →

Facebook to Begin Sharing Ad Revenue

More than a decade after its launch, Youtube seems to finally have encountered a formidable competitor in the form of Facebook. The social media behemoth has announced that is going to start sharing advertising revenue with video creators such as Fox Sports, the NBA, and even Funny or die. This marks the first time Facebook has introduced an initiative such… Read more →